So let’s get right into it – use the sidebar on the right to jump to a particular update.

Importing Keywords Ranking History

Besides being able to import keywords from a different project, you can now import their rankings history, as well. You can choose between Last update, Last month, and Last 3 months of ranking data.

Google Flights

Designed to simplify the process of purchasing airline tickets from third-party providers, Google’s Flights pack is now available for tracking in Advanced Web Ranking. To identify which of your keywords trigger this type of result, access the SERP Features filter -> SERP Features group.

Market Share Improvement

Whether you add a keyword group, add keywords to an existing group, or remove keywords from a group, you’ll no longer have to wait for a new project ranking update to be completed to see the refreshed data. The Market Share metrics for the latest project update available will be automatically computed each time you organize your keyword groups differently.

Big Query & FTP Exports Improvements

You now have the option to upload the keywords for which your website is not ranked from the Ranking-Keywords dataset to Big Query and FTP*, as well. This way, you can keep a close eye on all of your targeted terms and not only on the ranked ones.

​*Big Query and FTP exports are available starting with Enterprise monthly plans and all our yearly subscriptions

And that’s pretty much it for October!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!

P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.

So let’s get right into it – use the sidebar on the right to jump to a particular update.

New Filtering Options

Position Filtering Improvements
The Prev. Position and Position Changes filters have been upgraded with shortcuts (such as predefined top X positions, ranked, not ranked, etc.) and you can now combine multiple change types for your filters.

SERP Features KPI Filtering
You’ll now be able to filter the data in the SERP Features KPI (available in the Ranking-Keywords view) by the following types: Google SERP Features, Organic SERP Features, and Ads.

UI/UX Improvements

Projects’ Dropdown Upgrade
New options are now available in the projects’ dropdown:

– You can now find a project by its tag, as well as adjust the search criteria by Website, URL, and Tag.

– The options to delete and duplicate were added for each project in the drop-down (accessible using the 3 vertical dots).

– Infinite scrolling was added to the list of projects.

– The main website’s favicon will now be displayed next to each project’s name, making the browsing process even smoother.

Homescreen Updates
The Homescreen has just been enhanced with some new options:

– The option to sync your Bing Webmaster Tools data with AWR is now available in the Management view.

– You can change the frequency for both your Rankings and Difficulty updates in bulk, in both Homescreen views.

– The charts in the Performance view have been upgraded to a friendlier format.

Keyword Statuses
Understanding keyword states where there are no position values has never been easier. With the newly added icons, you’ll instantly distinguish between the Not ranked, Not updated, and Update in progress keyword statuses.

API Documentation

A new API documentation is now available, making it easier for you to form an API call and providing support for more programming languages (besides PHP and Python).

*the Developer API feature is available for all types of Yearly plans and, for monthly subscriptions, starting with Agency and higher.

Partial Update

The formerly known Rescrape function has been merged with Partial updating. You can now run a partial update to gather fresh rankings for your newly added or existing keywords and/or search engines likewise. 

The Partial Update modal has also been redesigned, displaying the amount of resources to be consumed and offering the option to gather rankings for a single or all search engines.

Wattspeed Realtime User Monitoring

Moreover, Wattspeed has also been updated this week, offering the option to see how visitors interact with your website in real time and to check the CWV metrics in seconds, without having to wait 28 days.

And that’s pretty much it for September!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!

P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.

So let’s get right into it – use the sidebar on the right to jump to a particular update.

Keyword Gap Report

Formerly known as the Comparison-Websites report, its core utility has been kept, making it an even more powerful tool in your competitors’ analysis arsenal. Keyword Gap becomes a competitive analysis tool that helps you analyze which of your targeted keywords drive more traffic to your competitors, which are your strongest performing terms, and easily reveal your next content strategy.

The Keyword Gap report will help you to:

– Focus your competition analysis on specific keyword segments (Common, Absent, Underperforming, Outperforming, Unexplored, and Exclusive).

– Compare your website against up to 5 competitors simultaneously. For an even more comprehensive audit, you can use AWR’s built-in export options.

– See the exact URLs you’re competing against both in the UI and the export files.

– Streamline your work by filtering the data based on a series of metrics such as Position, Previous Position, Change, SERP Features, and Estimated Visits.

– Get an instant glimpse of which competitor receives the highest amount of traffic and ranks for the most keywords you’re monitoring, by using the Keyword Intersection and the Estimated Visits Distribution KPIs.

Ranking Distribution Upgrade

The Ranking Distribution view has just been enhanced with some new performance indicators for your website or any of your competitors monitored:

– The Ranking Distribution pie chart will display the total number of keywords for which the website ranks in each position range, as well as the change of this value for the selected time frame.

– Winners vs Losers shows the total number of keywords for which the rankings changed in time.

– Branded vs Non Branded Traffic will give you an idea of how the total number of estimated visits is split between these two categories.

– The Est. Visits and Vis. Percent charts will help you spot unexpected spikes in ranking trends, such as a possible algorithm hit, an active SEO campaign, etc.

– Last but not least, the Improved vs declined and Ranked vs Not Ranked donut charts make it easier to discover at a glance how you’re performing when comparing the endpoints of your desired date interval.

BigQuery Integration

A new connector is available in Advanced Web Ranking, allowing you to schedule daily data dumps directly to BigQuery*. The newly added connector can be used as a data source for multiple reporting tools or third-party systems, allowing you to manage and analyze multiple types of datasets (rankings, analytics, ads, CRM, etc.).

You can find more details on how to configure it and which AWR datasets are available for export, in our documentation, here. 

*the connector is available starting with Enterprise monthly plans and all our yearly subscriptions

SERP Features Insights

SERP Features Changes
The SERP Features Changes column in the Ranking-Keywords view just got an upgrade, displaying both the URL and the lost or gained position for each corresponding SERP feature.

SERP Features Count
You’ll find out at a glance how many similar SERP features there are, or count the number of those lost and gained for each of your tracked keywords in the Ranking-Keywords. The count details are available in both the SERP features and SERP features changes columns.

Bing Data

Bing Webmaster Tools Integration
The wait is over, and the integration of Bing Webmaster Tools data is now available in Advanced Web Ranking. You can now access search performance data reported by Bing (Impressions, Clicks, CTR, Avg. Position) in the Ranking-Keywords view. More info on how to sync your AWR account with Bing Webmaster Tools and details on each specific metric can be found here.

Highlighted Bing SERP Features
You can now see details about the listings available on Bing, as well, directly in the SERP view (View SERP button) thanks to the newly added SERP Features markup.

New Bing SERP Feature: AI-generated Stories
The AI-generated Stories result type that appears on Bing is now available for tracking in Advanced Web Ranking. You can now find out which of your keywords trigger this result type by adding this option to your report from the SERP Features filter -> SERP Features group.

UI/UX Improvements

Import Keywords from an Existing Project
We added the option to import keywords and groups from an existing AWR project directly into a new or existing one. No more import/export workarounds, just use the Import from – Another AWR project option that can be found both in the New project wizard (the Keywords section) and the Add keywords modal in your project’s keyword settings.

Search Engine Modal Improvements
You can now customize your analysis on Bing and Yahoo more easily, using the newly added options (type and SERP features) in the Add search engines modal.

Resources Section Export
The data in the Resources Section is now available for export and these are the new options you can choose from: PDF, CSV, XLSX, Upload PDF, Upload Sheet.

And that’s pretty much it for August!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!

P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.

This quarter it’s the industry-level data, as well as some search intent and query length segments that reveal abundant opportunities for the CTR evolution discovery.

On the other hand, the CTR values remained stable on a global scale. Even when the data was split into branded and unbranded queries, no variations exceeding one percentage point were registered.

So let’s dive in and have a look at how user behavior shaped the CTR values in the second quarter of the year compared to the previous one.

Search intent

The websites ranked first for location queries (containing words such as near, from, nearby, directions, maps, etc.) were affected on both mobile and desktop. On mobile, the increase in CTR equaled 1.54 pp, while on desktop, the ascending trend was even higher, recording a 2.31 pp growth.

In contrast, websites ranked first on commercial queries (containing words such as buy, price, etc.) were negatively impacted this time. More precisely, the drop equaled almost an entire percentage point in CTR on desktop (0.97 pp), while on mobile the decline was 1.75 pp. 

Keyword length

Desktop searches for single-word queries showed notable changes only, wherein the websites ranked first experienced a decrease of 1.30 percentage points in their CTR values.

Industries 

Moving forward, let’s shift our focus to the industries section. As we’ve done in previous quarterly studies, we will analyze the correlation between changes in clickthrough rate and search demand. This analysis will help us make more accurate estimations of potential traffic fluctuations.

The CTR report will consist of two distinct sections, each based on the evolution of search demand.

A. Industries where the search demand increased

It’s been a year already since the Technology & Computing market last recorded fluctuations in clickthrough rate and it was about time for it to make it into this quarter’s report. Here, the websites ranked first on desktop registered a 1.88 pp decrease in CTR, while those ranked in the second position recorded a 1.18 pp drop. On the other hand, the industry’s overall impressions grew, by +6.46%.

The websites ranked first in the Science industry experienced a 1.45 pp increase in CTR on desktop searches. Coupled with a growth of +30.36% in search demand, it’s highly probable that these websites noticed a boost in organic traffic.

And now let’s jump to the industry with the highest decrease in clickthrough rate for a single position: the Personal Finance one. Here, the CTR for websites ranked first on queries made from desktop devices dropped, on average, by 7.07 pp.

On the other hand, the decline affected the websites ranked in the second position on desktop, as well, which recorded a 1.78 pp drop in CTR.

Websites ranked in the first two positions on mobile searches were also affected, seeing a combined 6.72 pp drop (4.81 pp for those ranked first, and 1.91 pp for those ranked second). On a more positive note, this market registered a +44.06% growth in search demand.

The highest increase in impressions (+65.19%) recorded by our search demand tool was for the Pets market. Nevertheless, the CTR values went in the opposite direction, with the top four websites registering a combined 9.50 pp drop on mobile and an even more impressive 10.55 pp decline on desktop.

With no major changes since Q4 2022, the websites ranked first in the Sports industry recorded a 1.58 pp drop in CTR on desktop and a 1.18 pp decline on mobile devices. However, the total number of impressions grew slightly, by +1.74%.

Good news for the websites in the News sector, which recorded growth on all fronts. With a global +2.74% increase in search demand, websites ranked first registered almost similar increase rates in CTR: a 1.04 pp boost on desktop and a 1.02 pp growth on searches made from mobile devices.

Gladly, people’s interest in Education grew, being translated into a +28.23% increase in impressions. Simultaneously, the websites ranked first for desktop searches registered a 1.84 pp decrease in CTR, while for those ranked in the second position, the drop equaled 1.15 pp. 

Here’s a graphical representation of the changes in all seven industries mentioned above:

B. Industries that experienced a drop in search demand

The websites ranked in the first three positions in the Family & Parenting market experienced a combined 4.83 pp loss in CTR on desktop (1.45 pp for those ranked first, 2.07 pp for those ranked second, and 1.31 pp for those ranked in the third position). As for the mobile queries, the changes affected the websites ranked third only, which witnessed a 1.37 pp drop in CTR. 

At the same time, the industry’s search demand dropped in this second quarter of the year compared to Q1 (-16.62%).

Being the industry to record the highest increase in clickthrough rate in the previous quarter, Law, Government, & Politics experienced contrasting changes this time. Here, on desktop, the websites ranked first witnessed a 1.10 pp loss, while those ranked in the second position experienced a 1.89 pp growth. Surprisingly, on mobile, the websites ranked first weren’t influenced by the changes, while those ranked in the second position registered a 1.27 pp increase in CTR. Simultaneously, during this second quarter, the search demand decreased by -7.75%.

Despite recording the highest decrease in search demand of the quarter (-20.08%), there’s still a glimmer of hope for the websites in the Careers industry. Or, at least for the websites ranked first on mobile searches, which recorded a 2.25 pp increase in clickthrough rate.

It’s time to turn our attention to the industry with the highest increase in clickthrough rate for a single position: Real Estate. Here, the CTR for websites ranked first on queries made from desktop devices grew, on average, by a remarkable 5.56 pp. However, the industry’s overall impressions dropped by -5.67% in Q2 compared to Q1.

The clickthrough rate and search demand values went in opposite directions this time around in the Automotive industry. The CTR for the websites ranked first increased by 1.98 pp on mobile, while on desktop, the growth affected both the websites ranked first (a 1.35 pp increase), and those ranked in the second position (a 1.01 pp boost). 

Nevertheless, the industry’s overall search demand went in the opposite direction, decreasing by -11.86%.

A similar trend occurred in the Hobbies & Interests industry, where just like in the Automotive market, the very same websites were affected positively, while the impressions dropped. Here, the websites ranked first on mobile recorded a 1.79 pp increase in CTR, while the first two positions on desktop witnessed a combined 2.80 pp boost (1.55 pp for those ranked first, and 1.25 pp for those ranked second).

In reverse, the market’s search demand registered an overall -11.66% drop.

The websites ranked first in the Health & Fitness industry experienced a 1.76 pp loss in CTR on desktop. Coupled with a drop of -13.65% in search demand, it’s highly probable that these websites noticed a slight loss in organic traffic.

Here’s a visual round-up of the CTR evolution for the industries mentioned above:

That’s it for…the second quarter

During the second quarter of 2023, notable fluctuations in clickthrough rate were observed across various industries, as well as impacting commercial, location, and 1-word queries. These shifts could impact website traffic, emphasizing the importance of regularly assessing CTR metrics. 

By comparing your website’s performance to industry benchmarks, you can uncover areas where improvements can be made to boost your clickthrough rates effectively.

See you with the analysis of the third quarter of the year compiled against this one. Until then, stay safe and healthy!

Let’s get right into it – use the sidebar on the right to jump to a particular update.

SERP Features Changes column

You can now easily spot gained and lost SERP Features when comparing two update dates, using the newly added SERP Features column in the Ranking-Keywords view.

Google Events 

Events on Google display a variety of happenings, like concerts, lectures, and festivals, along with specific dates and locations. And the great news is that you can track this type of result that may appear on Google queries in Advanced Web Ranking. To discover which of your keywords trigger Google Events, access the SERP Features filter -> SERP Features group.

Bing Mobile SERP Features Data

After implementing it for desktop queries, the SERP features column is now available for mobile searches on Bing, as well. Find out which types of results each of your keywords triggers on Bing Mobile, discover new opportunities, and track your achievements.

And some more good news on Bing Mobile, you’ll now be able to add the Universal version of this search engine to expand your analysis beyond organic results only.

Sorting by Change

After introducing it to the Ranking-Keywords view, the option to sort by change has been extended to both the Comparison views, as well.

Updated Keywords Comparison Modal

You’ll find it easier to compare your website’s evolution for various keywords simultaneously in the Ranking-Keywords view. Just check the keywords you like, select Compare in chart, and feel free to change the date range, search engines, and websites in the newly redesigned modal.

And that’s pretty much it for July!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!

P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.

Let’s get right into it – use the sidebar on the right to jump to a particular update.

Resources Section Revamp

Keeping track of your resources and understanding how the keyword units are consumed has never been easier. Here’s what’s new in the Resources section: 

– Consumption Distribution. You’ll now be able to see the total number of consumed keyword units split by the type of updates (scheduled and on-demand for both your rankings and difficulty analysis) in the newly added ring chart.

– Monthly on-demand consumption. You can keep track of the total on-demand updates requested for the last 12 months using the stacked bar chart. Here, you’ll find the on-demand updates consumption for the Ranking (in blue) and Difficulty (in grey) updates. 

– Current plan and subscription details. You’ll have easy access to your current plan type, the billing cycle dates, and the resources consumption bar. 

– For a more granular approach to your projects’ resources, use the Overview and the On-demand updates views. 

The first one shows a summary of updates (scheduled and on-demand for both rankings and difficulty), as well as the units consumption for each project. When expanding each project’s row, detailed information about how keyword units are calculated for each scheduler option is displayed. 

You can also change the Ranking and Difficulty update frequency directly from here. 

As for the On-demand updates view, this section shows the log data for each manual update run in the current billing cycle month. 

New Sorting Options

When clicking on a table column’s header in the Ranking-Keywords view, you’ll now see a drop-down with all the options available. Besides the sort by value, you’ll now be able to sort the values by change, for the Position, Page, Pixel Position, and Estimated Visits columns. 

Some columns can be hidden easier now, using the newly added Hide Column option in the sorting drop-down.

And last but not least, you can now sort the values in the Keywords column by the date of being added to the project, as well.

Adding Keywords and Groups

When adding new keywords and groups, they will be displayed in the basket, so that you can see what you are about to add to a project. This way, you’ll avoid inserting improperly tagged keywords.

Keyword Groups in UI Reports

The keyword groups can now be displayed for each keyword in the Ranking-Keywords and Comparison views. To show the tags corresponding to each keyword, use the Table preferences menu and select the Toggle keyword groups option.

And that’s pretty much it for June!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our changelog.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.

Let’s get right into it – use the sidebar on the right to jump to a particular update.

Keyword Difficulty Data via API

The Keyword Difficulty data is now available via API. You can now run a Difficulty data export and perform management actions (such as ‘estimate’ and ‘run difficulty update‘). 

The export will also include Search Intent data, Difficulty, SERP Features, and Search volume metrics.

Homescreen Updates

The Homescreen has just been enhanced with some new options in both the Performance and Management views. 

Performance view:

– You’ll now be able to see performance metrics at a search market level by selecting a single search engine at a time.

– When selecting a single search engine, the top-performing keyword will be displayed. Otherwise, when selecting all search engines available for a project, the best-performing market will be displayed.

– First place KPI has been added in the Position Distribution section and it will display the number of keywords for which your website ranks first.

– Two new stand-alone KPIs are now available: Improved vs declined and Keyword Difficulty.

– The Visibility metrics formula has been updated, taking into consideration the date range’s start and end values (instead of the average values calculated for all the dates in the interval). The only exception remains the metrics in the Top Performers section, where the formula is based on the top inputs by estimated visits, on all the updates in the selected range.

– A new timeframe option (Last year) has been added.

Management view:

– For each of your projects, you’ll now find some new options to make your workflow smoother. These include information about your tracked countries and devices, GA & GSC sync status, assigned team members to each of your projects, email notification shortcuts, as well as the resource consumption bar to easily keep your costs under control.

And that’s pretty much it for May!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our changelog.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!

P.S. Make sure to check out the ‘How-to’ series we’ve just launched to find out how to get the most out of AWR.

Nevertheless, there is a lot more to discover when examining the industry-level data and segmenting it based on search intent and query length. Google continually experiments with different ways of displaying featured snippets and organic results, which can influence users to click on a different search result. Such changes in user behavior inevitably affect the clickthrough rate of each listing.

Let’s now analyze the impact of user behavior on click-through rate figures in Q1 2023, in contrast to Q4 2022.

Search intent

Websites ranked first for informational queries (containing words such as what, when, where, how, etc.) recorded a 2.86 pp loss in CTR on desktop, while on mobile, the drop was even higher, equalling 3.53 pp.

As for commercial queries (those containing words such as price, pay, buy, etc.), the clickthrough rate changes went in the opposite direction. Here, the websites ranked in the first three positions on mobile recorded a combined 4.76 pp increase in CTR (1.74 pp for those ranked first, 1.82 pp for those ranked second, and 1.19 pp for those ranked in the third position). 

On desktop, the growth affected the websites ranked first only, which witnessed a 1.02 pp boost in clickthrough rate.

Growth in clickthrough rate values was recorded for location queries as well, with websites ranked first gaining 1.61 pp on mobile queries.

Keyword length

Significant changes were recorded on desktop searches for 1-word queries only, with the websites ranked first witnessing a 1.27 pp loss in CTR.

Industries

As you may already be familiar with, we will link the variations in CTR with changes in search demand. Our objective is to identify the reasons behind the potential fluctuations in traffic for each industry when the rankings remain steady.

The CTR report will be divided into two distinct sections based on the evolution of search demand.

A. Industries that experienced an increase in search demand

After the previous quarter’s growth in CTR, the Real Estate industry got on the falling slope this time. Here, the websites ranked first experienced a 1.01 pp decrease in CTR on desktop searches and a 2.57 pp decline on mobile. On a more positive note, this market registered a +33.21% growth in search demand.

With people spending more time at home during the cold season, their desire to make the house cozier became more prominent. This led the search demand for the Home & Garden industry to record a spectacular increase of +85.77%. One can assume this growth also meant a spike in traffic, especially for the websites ranked first on desktop, which also got a boost of 1.48 pp in clickthrough rate.

A similar trend occurred in the Health & Fitness, with growth in CTR only for the websites ranked first on desktop (1.23 pp), while the industry’s search demand increased by +19.05%.

With no major changes since Q2 2022, the websites ranked first in the Automotive industry recorded a 1.08 pp increase in CTR on desktop. At the same time, the impressions for this industry recorded an increment of +16.28%.

It’s time to turn our attention to the industry with the highest increase in clickthrough rate for a single position: Law, Government, & Politics. While the websites ranked in the first position weren’t quite affected by the changes, those ranked second experienced an impressive 2.60 pp boost in CTR on desktop devices and a 1.20 pp boost on mobile. Simultaneously, the industry’s overall search demand recorded a consistent increase of +35.57%.

In the Arts & Entertainment industry, the websites ranked first recorded a 1.18 pp drop in CTR on mobile queries and an even more steep decline (2.56 pp) on desktop. However, the total number of impressions grew slightly, by +7.32%.

After a quiet quarter (the latest changes date back to Q3 2022) there was quite some activity at the top of the SERPs in the Personal Finance industry with changes in CTR as follows:

• for the website ranked first, the increase in CTR was 2.00 pp on desktop and 1.03 pp on mobile
• the websites ranked second lost, on average, 1.13 pp in CTR on desktop only
• the websites ranked in the third position on mobile recorded a 2.20 pp drop in clickthrough rate

Concurrently, the number of impressions for this industry grew steeply, by a massive +303.76%.

The clickthrough rate and search demand values went in opposite directions for the Food & Drink industry: while the CTR for the websites ranked first on mobile dropped by 1.40 pp, the impressions grew by +44.04%.

The highest increase in impressions (+331.20%) recorded by our search demand tool was for the Education industry. As for the CTR values, the changes affected the desktop queries exclusively. The websites ranked first on desktop recorded a 1.18 pp drop, while those ranked in the second position registered a 1.56 pp drop in CTR.

As for the Society category, websites ranked first recorded a 1.29 pp drop in CTR on mobile, while the industry’s search demand increased by +51.24%.

And now let’s jump to the industry with the highest decrease in clickthrough rate for a single position: the Pets one. Here, the CTR for websites ranked first on queries made from mobile devices dropped, on average, by 3.89 pp.

On the other hand, the decline affected the websites ranked in the second position on mobile, as well, which recorded a 2.12 pp drop in CTR. However, the industry’s overall impressions increased by +50.25% in Q1 2023 compared to Q4 2022.

The websites ranked in the first two positions in the Science industry recorded a combined 4.87 pp loss in CTR on desktop (1.61 p for those ranked first, and 3.26 pp for those ranked second). On the other hand, the search demand grew for this industry, by +35.57%.

Last but not least, let’s have a look at the Careers market, which recorded a drop in CTR on mobile devices only. For these queries, the websites ranked first witnessed a 1.02 pp drop, while this industry’s overall search demand increased by +3.01%.

Here’s a visual recap of the changes mentioned above:

B. Industries where the search demand dropped

In the Family & Parenting industry, surprisingly, the websites ranked first weren’t quite influenced by the changes. However, those ranked in the second position registered a 1.17 pp drop in CTR on desktop and a 1.27 pp decline on mobile, while for those ranked in the third position the loss affected the mobile queries only (1.07 pp). Here, the search demand decreased by -26.60%.

Without events such as Black Friday and the holiday season, similar to the previous quarter, a decrease in search demand in the Shopping industry was anticipated, and that expectation was met as our search demand tool observed a decline of -40.16% in impressions. In terms of clickthrough rate, the websites ranked first on mobile experienced a decrease of 1.92 percentage points.

The websites ranked in the first two positions in the News industry experienced a combined 3.72 pp loss in CTR on desktop (2.58 pp for those ranked first, and 1.15 pp for those ranked second). The declining trend was reflected on mobile, as well, where the website ranked in the first two positions witnessed a combined 3.24 pp loss in CTR (2.01 pp for those ranked first, and 1.22 pp for those ranked in the second position).

Coupled with a drop of -8.92% in search demand, it’s highly probable that the websites ranked in those two positions noticed a slight loss in organic traffic.

The Travel category experienced a similar pattern, at least on mobile queries, with the websites ranked in the first two positions recording a combined decrease of 3.91 pp in CTR values (2.62 pp for those ranked first, and 1.29 pp for those ranked in the second position). As for the desktop queries, the CTR values went in opposite directions for the websites ranked in the first two positions, with the websites ranked first losing 2.80 pp, while those ranked second gaining 1.75 pp.

At the same time,  people’s interest in traveling dropped in this first quarter of the year compared to Q4 2022 (-2.04%).

After an entire dormant year, the clickthrough rate values in the Style & Fashion industry experienced changes once again. Here, the websites ranked first on desktop recorded a drop of 1.04 pp in CTR, while the industry’s global number of impressions decreased by -20.25%.

One last market where the search demand dropped slightly (by -0.76%) is Business. As for the CTR values, the websites ranked first on mobile devices registered an increase of 1.14 pp.

Here’s a graphical representation of the changes in the six industries mentioned above:

That’s it for…the first quarter

The first quarter of 2023 saw some significant changes in clickthrough rates across various industries, for commercial, informational, and location queries, as well as for 1-word queries. This evolution might translate into ups and downs in website traffic, which makes it makes it crucial to continuously evaluate the CTR metrics. 

By benchmarking your website against industry standards, you can gain valuable insights into areas where you can enhance your click rates. Moreover, since the anatomy of results pages varies for each keyword, you can conduct an in-depth analysis and measure your organic CTR for SERP features. 

See you with the analysis of the second quarter of the year compiled against Q1. Until then, stay safe and healthy!

So let’s get right into it – use the sidebar on the right to jump to a particular update.

Signing in using your Google credentials

We know how frustrating it can be to create and remember multiple login details, which is why we’ve introduced this feature.

By choosing to sign in with Google, you can save time and reduce the burden of managing passwords. Furthermore, it provides an extra layer of security, as Google authenticates the user’s identity during the verification process, ensuring that only authorized individuals can access AWR.

You can check your sign-in preference in the Settings-General settings-User settings section. 

Bing Desktop SERP Features Data

As you might have already been familiar with the SERP features column for Google, you can now expand your analysis for Bing, too. 

Find out which types of results each of your keywords triggers on Bing, discover new opportunities, and track your achievements.

Google Mobile Deals

You can now track the Deals SERP features that may appear on Google mobile queries. To discover which of your keywords trigger this type of result, access the SERP Features filter -> SERP Features group. 

And that’s pretty much it for April!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our changelog.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!

P.S. Make sure to check out the ‘How-to’ series we’ve just launched to find out how to get the most out of AWR.

So let’s get right into it – use the sidebar on the right to jump to a particular update.

Branded Keywords Detection

Branded keywords are now being automatically detected and marked as such in Advanced Web Ranking:

– Branded checks will be given a higher priority when new keywords are added to the project, and afterward, the check will be performed monthly.

– Formerly Branded and Not branded groups became dynamic keyword groups and are being updated both while performing branded keyword checks, and on user interaction (when marking a keyword as branded or not branded). 

– Once marked as not branded a keyword will no longer be included in the Branded group for future checks.

– Your current preferences on marking particular keywords as branded have been kept and are now part of the new dynamic group.

New SERP Feature: Google Jobs

Designed to help both job seekers and employers, Google’s Jobs pack is now available for tracking in Advanced Web Ranking. To identify which of your keywords trigger this type of result, access the SERP Features filter -> SERP Features group. 

Alerting System Improvements (SERP Features Trigger)

The Alerting System has just been enhanced with some new options:

– New & Lost features report. The SERP Features – website ranks alert type will report the newly achieved and dropped SERP Features, from one ranking update to another.

– SERP Features presence report. You’ll now be able to spot the changes easier for the SERP Features – feature on SERP alert type since they will be grouped by feature type, each category containing the keywords for which the changes occurred.

– The alert email body and Slack notification were redesigned, to include more insights about the SERP features rankings.

– The Alerts dropdown (the bell icon from the upper-right side of the screen) will display a list of triggered alerts containing the name and the date, and a contextual menu, as well, for easier navigation.

Search Intent Export via API & FTP

The search intent metrics are now available via API and FTP exports*:

– In the export_ranking API output, you now have the option to add 2 new columns via a specific parameter (addSearchIntent): Search Intent and Previous Search Intent.

– FTP exports containing ranking data will now include 4 new columns (search intent, secondary search intent, previous search intent, and previous secondary search intent). 

The Search intent column will be included by default in all the FTP exports.

*developer API is available starting with Agency monthly plans and all our yearly subscriptions

And that’s pretty much it for March!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our changelog.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!

P.S. Make sure to check out the ‘How-to’ series we’ve just launched to find out how to get the most out of AWR.