We have lots to talk about today: Keyword Gap report, Ranking Distribution upgrades, BigQuery integration, SERP Features analysis improvements and more.
So let’s get right into it – use the sidebar on the right to jump to a particular update.
Keyword Gap Report
Formerly known as the Comparison-Websites report, its core utility has been kept, making it an even more powerful tool in your competitors’ analysis arsenal. Keyword Gap becomes a competitive analysis tool that helps you analyze which of your targeted keywords drive more traffic to your competitors, which are your strongest performing terms, and easily reveal your next content strategy.
The Keyword Gap report will help you to:
– Focus your competition analysis on specific keyword segments (Common, Absent, Underperforming, Outperforming, Unexplored, and Exclusive).
– Compare your website against up to 5 competitors simultaneously. For an even more comprehensive audit, you can use AWR’s built-in export options.
– See the exact URLs you’re competing against both in the UI and the export files.
– Streamline your work by filtering the data based on a series of metrics such as Position, Previous Position, Change, SERP Features, and Estimated Visits.
– Get an instant glimpse of which competitor receives the highest amount of traffic and ranks for the most keywords you’re monitoring, by using the Keyword Intersection and the Estimated Visits Distribution KPIs.
Ranking Distribution Upgrade
The Ranking Distribution view has just been enhanced with some new performance indicators for your website or any of your competitors monitored:
– The Ranking Distribution pie chart will display the total number of keywords for which the website ranks in each position range, as well as the change of this value for the selected time frame.
– Winners vs Losers shows the total number of keywords for which the rankings changed in time.
– Branded vs Non Branded Traffic will give you an idea of how the total number of estimated visits is split between these two categories.
– The Est. Visits and Vis. Percent charts will help you spot unexpected spikes in ranking trends, such as a possible algorithm hit, an active SEO campaign, etc.
– Last but not least, the Improved vs declined and Ranked vs Not Ranked donut charts make it easier to discover at a glance how you’re performing when comparing the endpoints of your desired date interval.
A new connector is available in Advanced Web Ranking, allowing you to schedule daily data dumps directly to BigQuery*. The newly added connector can be used as a data source for multiple reporting tools or third-party systems, allowing you to manage and analyze multiple types of datasets (rankings, analytics, ads, CRM, etc.).
You can find more details on how to configure it and which AWR datasets are available for export, in our documentation, here.
*the connector is available starting with Enterprise monthly plans and all our yearly subscriptions
SERP Features Insights
SERP Features Changes
The SERP Features Changes column in the Ranking-Keywords view just got an upgrade, displaying both the URL and the lost or gained position for each corresponding SERP feature.
SERP Features Count
You’ll find out at a glance how many similar SERP features there are, or count the number of those lost and gained for each of your tracked keywords in the Ranking-Keywords. The count details are available in both the SERP features and SERP features changes columns.
Bing Webmaster Tools Integration
The wait is over, and the integration of Bing Webmaster Tools data is now available in Advanced Web Ranking. You can now access search performance data reported by Bing (Impressions, Clicks, CTR, Avg. Position) in the Ranking-Keywords view. More info on how to sync your AWR account with Bing Webmaster Tools and details on each specific metric can be found here.
Highlighted Bing SERP Features
You can now see details about the listings available on Bing, as well, directly in the SERP view (View SERP button) thanks to the newly added SERP Features markup.
New Bing SERP Feature: AI-generated Stories
The AI-generated Stories result type that appears on Bing is now available for tracking in Advanced Web Ranking. You can now find out which of your keywords trigger this result type by adding this option to your report from the SERP Features filter -> SERP Features group.
Import Keywords from an Existing Project
We added the option to import keywords and groups from an existing AWR project directly into a new or existing one. No more import/export workarounds, just use the Import from – Another AWR project option that can be found both in the New project wizard (the Keywords section) and the Add keywords modal in your project’s keyword settings.
Search Engine Modal Improvements
You can now customize your analysis on Bing and Yahoo more easily, using the newly added options (type and SERP features) in the Add search engines modal.
Resources Section Export
The data in the Resources Section is now available for export and these are the new options you can choose from: PDF, CSV, XLSX, Upload PDF, Upload Sheet.
And that’s pretty much it for August! 🙂
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.